It was easy enough to identify what each reader in Exercise 1 wanted from his or her next book. Harder was coming up with suitable specific suggestions. The advice to read widely is solid. The Ice Station customer would probably go for any number of techno thrillers; the Eat Pray Love customer might enjoy other journeys of self discovery, especially those with a touch of humor; and the Born in Fire customer might want to complete the Born In trilogy as well as exploring other books with well defined characters.
Exercise 2 makes me think I perhaps strip a bit much from my descriptions of books in order not to go too long. I should summarize better. Exercise 3 shows a more specific way of approaching customers than "Are you finding what you need?" Exercises 4 and 5 sound like good ways to practice.
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