My biggest question about book trailers is how people find them, i. e. what the marketing strategy is. If you already know about--and think to go to--the author or publisher's website or YouTube channel, fine. How do trailers find people who don't know about them or who don't follow the publishing industry? Your Facebook friend might Like a trailer, but that seems way too chancy. A library system posting trailers is preaching to the choir. What are the cost-benefit analyses? Whether a trailer consists of a few sentences from the blurb fading in over a generic landscape with generic music in the background or a teensy full-production movie, it seems like a solution looking for an audience. Movie tie-ins seem to be a better hook for customers than book trailers.
Useful for readers' advisory? For a visually-oriented customer, perhaps, but given that it takes to find and watch them, the moment may be lost.
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